Deflated footballs

1. Game-ready NFL footballs should be inflated to between 12.5 and 13.5 psi and weigh between 14 and 15 ounces. Twelve regular game balls and 6 kicking balls are prepared 2 hours and 15 minutes before the game and are inspected by referees before kickoff.
2. Apple had an annual profit last year of $40B and Google netted $19B. All in, Disney made $7B.
3. How can you recognize if your firms differences (strategic positioning, which is always more important than operational effectiveness for creating a sustained competitive advantage) are special enough to create SCA? 
1. Resource-based view of competitive advantage states that, for SCA, a firm must control exploitable resources that fit 4 characteristics: 1) valuable, 2) rare, 3) tough to imitate, 4) nonsubstitutable